This is a rejection of homogenised culture, it embraces the individual the free thinker the person who is happy to stand out in the crowd and take all the negativity that sometimes this attracts. The work mocks the fact that in many large corporations of sameness it requires very little to stand out and be labelled a freak. Sometimes simply wearing or not wearing a hat makes you a Freak that the ‘norms’ will mock. So stand out or die trying